5 examples of winning sponsorship packages
The best sponsorship packages all share key ingredients: clear benefits, a strong brand presence, and copy that understands what their readers care about.
Let’s dive into a few standout examples that nail these elements.
Example 1: AWS Summits Sponsorship Prospectus
This example from the AWS Summits is a perfect go-to for anyone planning a tech event. What’s especially great about it is that it shows how even major events don’t need superfluous details.
The example provides clear, essential information about the attendee demographics, including their job roles, industries, and levels of AWS usage. This data is invaluable for sponsors, as it allows them to assess whether the event’s audience aligns with their own target market.
Example 2: TEDx Futo Sponsorship Proposal
This example from TEDx Futo is a strong model for creating a sponsorship proposal that directly appeals to the sponsor’s interests. The proposal clearly emphasizes how the sponsorship benefits the sponsor, particularly by demonstrating how a partnership with TEDx can elevate their brand.
The proposal also highlights the option of a custom sponsorship package. While having set sponsorship tiers is important, offering flexibility can be a game-changer. Some sponsors might be looking for something more tailored to their unique needs, and simply opening the door to that conversation can make a huge difference to converting an ideal sponsor.
Example 3: Redlands Rugby Union Sports Proposal
This sports sponsorship package from Redlands Rugby Union is a great reference for sports events. They include photos of the jerseys, bags, and other sports gear where the sponsor’s logo will be featured, as well as the website where it will be displayed. This visual element is crucial for a sports proposal because it gives potential sponsors a clear picture of how their brand will be represented.
Take a cue from Redlands Rugby Union and consider adding photos of the team to your sponsorship proposal. Including these images helps bring sponsors closer to the heart of the story—supporting not just a sports team, but a community.
Example 4: Nonolive Sponsorship Proposal
This e-gaming and streaming event sponsorship package is an excellent example of how to highlight the tangible benefits in your sponsorship proposal. They provide specific numbers on their reach, breaking down views, impressions, likes, and engagement by platform (Youtube, Instagram, Tiktok) so potential sponsors can see exactly where their brand will be visible.
When addressing exposure, they ensure all bases are covered, from PR opportunities and logo placement on jerseys to emphasizing their broad media reach. They don’t just list these channels—they back them up with concrete metrics from previous events. By including this level of detail, you give new sponsors a clear, data-driven reason to invest, demonstrating the tangible benefits they can expect.
Example 5: Immunology Exhibitor Prospectus
The Immunology Exhibitor package is an excellent reference for anyone looking to create an effective exhibitor package, especially for events focused on product sales. Right from the first page, it clearly lays out the compelling reasons why exhibitors and sponsors should get involved. They start by showcasing key details such as the annual spending habits of attendees, the demographics that usually attend, and a clear profile of the ideal exhibitors.
It’s important to remember that for exhibitors, the primary focus is on profitability. That’s why the Immunology Exhibitor package goes the extra mile by including a detailed breakdown of the products that tend to sell best at the event. This information is crucial for exhibitors who want to maximize their sales potential.
In addition to this, the package provides clear and specific terms for sponsorship options. It covers everything from the exact measurements for graphics to the precise locations where they will be displayed.
Free sponsorship packages and proposal templates
Ready to jumpstart your sponsorship package creation? We’ve handpicked five sleek templates that you can easily customize to fit your brand’s style and needs:
Event sponsorship package template
This free template is an excellent starting point if you’re planning an event and need a solid foundation. It comes with a pre-written sponsorship letter where you can easily outline your intent, making it simple to communicate your event’s goals right from the start.
The event overview page is thoughtfully designed to include all the essentials—like the date, event name, location, and a concise description of the audience and purpose. This setup makes it easy for you to give potential sponsors a clear picture of what your event is all about.
Sections included in the template:
- Letter of sponsorship
- Event overview
- Sponsorship benefits
- Sponsorship packages
Environmental sponsorship package template
This template is designed with eco-friendly events in mind, but you can easily customize it to fit any theme using our Branding Kit feature. The template is designed to be user-friendly, so you can easily tailor each section to reflect your event’s unique mission and values.
Pro tip: This template already comes with a populated sponsorship packages section. It includes ready-made buttons that you can hyperlink directly to a payment page, making it super easy for sponsors to commit with just a click.
Sections included in the template:
- Letter of sponsorship
- Event overview
- Sponsorship benefits
- Sponsorship packages
Conference sponsorship package template
This template is tailored specifically for organizing an annual conference, making it a perfect fit for your event needs. The title page is already set up with all the essential details, such as the event date, venue address, and contact information.
There’s also a dedicated section for a letter from your CEO or another key figure in your organization. This is a great opportunity to personally address potential sponsors, sharing your vision for the conference and inviting them to be a part of it.
Pro tip: To make an even bigger impact, consider embedding a video of the previous year’s event. A well-made video can visually showcase the energy, success, and value of the conference, giving sponsors a firsthand look at what they can expect and why they should get involved.
Sections included in the template:
- Letter from our CEO
- Event overview
- Sponsorship benefits
- Sponsorship packages
Corporate sponsorship package template
This sponsorship proposal template is incredibly versatile, making it a great fit whether you’re planning an event, launching a project, or holding a charity event.
The executive summary section is your chance to introduce your company. Here, you can share a brief overview of who you are, your mission, and what drives your work.
The template comes with an opportunity section, where you can make a compelling case for sponsorship. Use this space to clearly articulate why partnering with your event, project, or cause is a smart decision for the sponsor. Focus on how their support will deliver mutual benefits—whether it’s boosting their brand visibility, aligning with a cause that resonates with their values, or reaching a highly targeted audience.
Sections included in the template:
- Executive summary
- Event/project overview
- Why sponsor us?
- Sponsorship terms
Two-page sponsorship packages template
If you’re after something concise and effective, this two-page template could be just what you need. It includes a clear table outlining the benefits of each sponsorship tier, making it easy for potential sponsors to see what they’ll get at a glance.
The second page is all about showcasing the logos of your previous sponsors. You can add high-profile organizations here to build credibility and trust.
Pro tip: Hyperlink those logos to the organizations’ and partners’ websites. This not only adds an extra layer of credibility but also allows potential sponsors to explore your successful collaborations firsthand.
Sections included in the template:
- Sponsorship features & packages
- Current partners & sponsorships
Key components of a sponsorship package
No matter if you’re putting together a sponsorship package for an event, conference, or charity cause, the key components are pretty much the same.
Let’s go through how to write and design key sections below:
Brief introduction of the event
When introducing your event, make sure to include key details that give potential sponsors a clear picture of what you’re offering.
Cover details like:
- Basic details: Start with the key information, such as the event’s location, dates, and duration. Think about embedding a Google Map location to make it easier for sponsors to find the location.
- Event history and previous successes: If the event has a history, provide a concise overview of its background and growth over time. Highlight significant milestones, such as increases in attendance, the expansion of the event’s scope, or notable achievements in previous editions.
- Mission and purpose: This should include the core purpose, the key themes or issues it addresses, and the specific goals it aims to achieve.
- Success metrics: Include relevant metrics from previous events to showcase the impact and effectiveness of the event. These could include statistics on attendee satisfaction, the number of participants, media coverage, or the level of engagement with key activities.
Demographic breakdown and attendance
To attract sponsors, it’s crucial to provide a clear picture of who will be attending your event and what they bring to the table.
When presenting a demographic breakdown, be sure to include:
- Job title
- Industry representation
- Spending habits
- Engagement level and behavior
To make this data more compelling, use data visualization tools like graphs and charts.
For example, a pie chart showing the percentage of attendees from different industries or a bar graph illustrating the engagement levels can provide sponsors with a quick, impactful snapshot of your event’s audience.
What exhibitors/sponsors can do at the event
Sponsors want to know exactly how they’ll be involved, even at the proposal stage. Be clear about the marketing opportunities and activities they can engage in with your audience.
Will sponsors have a chance to participate in a Q&A session or panel discussion? Highlight these opportunities to show how they can directly connect with attendees and showcase their expertise.
Will their logo be prominently displayed on your website, event banners, or marketing materials? Detail the extent of their visibility so they understand the exposure they’re getting.
Sponsorship packages and pricing
Specificity is essential when creating a compelling sponsorship package and pricing page. A well-organized table is an effective way to outline the benefits of each sponsorship tier.
To make it easy for potential sponsors to evaluate their options, break down the perks for each tier and use check marks to indicate what’s included at each level.
Payment details and next steps
Finally, provide clear payment details and outline the next steps. If upfront payment is required, state this explicitly. To streamline the process, consider adding a direct link to a payment portal or a “Pay Now” button, allowing sponsors to complete the transaction immediately.
For the next steps, detail exactly what sponsors need to do after payment. For example, you might instruct them to fill out a confirmation form, submit their logo for branding materials, or schedule a kickoff meeting. This clear guidance ensures a smooth onboarding process and helps convert interest into action quickly.
Create a winning sponsorship package with Flipbooks
Need a sponsorship package ready to go? Sign up to get 10 free sponsorship templates, customized with your details.
By signing up, you’ll get 30 days of free access to our Flipbooks editor at launch. Our intuitive drag-and-drop editor lets you add interactive features like tables, embedded videos, graphs, charts, and maps, giving your sponsorship packages a professional edge.