Lookbooks have long been a cornerstone in the fashion and interior design industries, serving as a powerful way to showcase collections and inspire audiences.
But with online tools like Flipbooks.me, you can elevate your lookbooks to a whole new level of engagement and interactivity. Think about:
- Hyperlinking photos directly to product pages, invoice forms, and payment portals
- Embedding videos to bring the products closer to your readers
- Tracking content to see which pages and products perform better than others
Let’s dive into some inspiring lookbook examples from various brands and see how they’ve expertly designed their collections. These examples will give you a clear idea of how different brands use lookbooks to tell their stories, highlight their products, and connect with their audience.
Lookbook Examples By Industry
Fashion lookbooks
Jewelry lookbook example: Zoya Jewelry
Zoya Jewelry’s lookbook does a brilliant job of weaving storytelling with stunning product shots, showcasing their pieces up close and on models. This creates a seductive, emotional connection that really draws you in.
They’ve also included product codes, making it easy to find and reference specific products, which makes it easier for customers to identify which products they like with sales reps.
Couture lookbook example: Dior Fashion
This couture lookbook example from Dior is a great reference for how to bring runway glamor right to the pages. They’ve nailed the art of making high-fashion feel accessible by featuring runway shots on one page and then breaking down the look into individual pieces on the next.
This approach not only showcases the stunning craftsmanship but also helps readers see how each item contributes to the overall look. It’s a brilliant way to let readers mix and match in their minds and imagine how these pieces could work together in real life.
Menswear lookbook example: Gentlemen
Gentlemen’s menswear lookbook is a perfect example of how to showcase fashion in a real-world setting. It’s all about showing how these pieces would look on different people in everyday situations, which is exactly what buyers want to see.
The outdoor street photography really helps readers picture themselves wearing these styles in their daily lives. Plus, they’ve grouped certain designs by theme, making it easy for buyers to find specific styles that fit their wardrobe vibe. It’s a smart way to connect with customers who are looking for both inspiration and practicality.
Street wear lookbook example: Copper Coyote
Copper Coyote’s streetwear lookbook really nails it by featuring real people instead of typical fashion models. This approach is spot-on for streetwear brands or any brand that thrives on a particular vibe or lifestyle.
By showcasing their products in authentic settings—like hiking trails or music studios—they’re not just selling clothes; they’re selling a lifestyle that resonates with their target audience. It’s a clever way to connect with the community they’re aiming to reach, making the brand feel more relatable and grounded in real experiences.
Lifestyle brand lookbook example: Universal Standard
Universal Standard’s lookbook does a fantastic job by sprinkling in customer testimonials and design officer insights directly on the pages. This approach really draws buyers in, giving them a glimpse into the design process while also building trust through real customer feedback.
The photos are all about showcasing the clothes on people in chill, everyday moments, which perfectly highlights how comfy and breathable these pieces are. It’s all about making the brand feel down-to-earth and showing that their clothes are truly made to fit into your everyday life.
Interior design lookbooks
Kitchen and interiors lookbook example: Sanctuary
We all know that interior design is about more than just furniture—it’s about creating a whole vibe, and Sanctuary’s kitchen and interior lookbook nails that. They don’t just show off the pieces; they use photos with people in them to really set the mood and show off the lifestyle these designs can bring to your home.
The text doesn’t get bogged down in product details either. Instead, it’s all about how these pieces make you feel and the kind of atmosphere they create.
Luxury furniture lookbook example: Vanguard Furniture
Vanguard’s luxury furniture lookbook does a great job of showcasing the impressive size and detail of their pieces with stunning photography. The descriptions go beyond just listing features—they help you picture the kind of lifestyle these pieces could bring to your home.
They’ve also made it super easy to explore further by linking the product photos directly to their website, making the whole shopping process smooth and convenient.
Furniture supplier lookbook example: iDesign Source
iDesign Source’s furniture supplier lookbook is a fantastic example of how to seamlessly blend different brands into one cohesive presentation. With a diverse portfolio of brands and styles, they’ve taken a practical approach to their photography by showcasing multiple areas of the home—like the living room and dining room—together.
This gives readers a real sense of how these different pieces can work together to create a unified look throughout the home, unlike other lookbooks that might focus on just one room or theme at a time. It’s a smart way to highlight the variety of furniture styles they offer, showing how they can meet all of a customer’s furniture needs in one place.
Outdoor furniture lookbook example: Royal Botania
Royal Botania’s outdoor furniture lookbook does a fantastic job of mixing product photography with side-by-side comparisons of their pieces. This setup lets you easily see how different modular options work together and compare them with other designs. It’s perfect for giving readers plenty of ideas on how to mix and match pieces in their own outdoor spaces.
They also highlight the different materials their furniture comes in, which is super important for outdoor pieces. By focusing on durability and weather resistance, they’re helping buyers understand exactly what they’re getting—crucial when you need furniture that can handle rain, sun, and everything in between. It’s a great way to showcase both the style and practicality of their designs.
Home accessories lookbook example: Deco & Living
Deco & Living’s home accessories lookbook keeps things simple yet effective by focusing on close-up shots of their products rather than wide, zoomed-out room views. They still give you a sense of how these pieces fit into a home, but those detailed, close-up photos really make each item stand out, showing how they add to the overall vibe of the space.
To keep these pieces from getting lost in the big picture, they’ve smartly used silhouettes of different room areas instead of full-room photos. This approach helps highlight the individual items while still giving you a feel for the whole room. It’s a clever way to make sure each piece gets noticed, all while showing how everything comes together in a stylish, cohesive look.
What is a lookbook?
A lookbook is a curated collection of images designed to showcase a specific product, style, or collection. It’s like a visual storybook that helps bring a brand’s vision to life.
Lookbooks are most commonly used in the fashion industry, where they show off clothing, accessories, or entire collections, giving people a sense of how these items look when styled together. The goal is to inspire and give the audience ideas on how to wear or use the products in their own lives.
Lookbooks vs catalogs: what’s the difference?
While lookbooks and catalogs might seem similar at first glance, they serve different purposes.
A lookbook is more about inspiration and telling a story—it’s all about the vibe and the lifestyle associated with the products. The focus is on creating an emotional connection with the audience, showcasing how items can be styled or how they fit into a certain aesthetic.
On the other hand, a catalog is more straightforward and functional. It’s like a shopping guide, where the emphasis is on providing detailed information about each product, including prices, sizes, and availability.
Catalogs are all about helping customers make purchasing decisions, while lookbooks are about sparking imagination and inspiring a certain style or mood.
Key elements of a compelling lookbook
So, what makes a good lookbook? It’s more than just a collection of pretty pictures. A truly compelling lookbook weaves together several key elements to create an experience that resonates with the audience and leaves a lasting impression.
Stunning visuals
The images should be high-quality, well-composed, and carefully styled to showcase the products in the best possible light.
Whether it’s fashion, furniture, or any other product, the visuals should draw the viewer in and make them want to see more.
Think of each image as a piece of art that tells a part of the overall story.
Storytelling through images
A great lookbook isn’t just about showing off products; it’s about telling a story.
Each image should contribute to an overarching narrative that ties the entire lookbook together.
Whether it’s the journey of a season, a lifestyle concept, or the evolution of a collection, storytelling through images helps the audience connect emotionally with the brand.
Cohesive branding
Consistency is key when it comes to branding, and a lookbook is no exception.
The design, color scheme, typography, and overall aesthetic should align with the brand’s identity.
Everything from the layout to the tone of the copy should reinforce who the brand is and what it stands for.
Accessibility
Lookbooks are an excellent way to complement your social media posts and overall online presence, especially for audiences who may not be as active online. They serve as a perfect bridge between static PDFs and more dynamic landing pages or e-commerce stores.
With online interactive lookbooks, you can take the experience to the next level by adding interactive elements that engage viewers more deeply.
You can incorporate videos that bring your products to life, use drop-down menus to reveal or hide product descriptions, and even include hyperlinks that take users directly to your shop, an invoice page, or a form to fill out.
This level of interactivity not only makes the lookbook more engaging but also helps guide the viewer’s journey, making it easier for them to take the next step, whether that’s learning more about a product or making a purchase.
How to create an interactive lookbook using Flipbooks.me
Creating an online lookbook is a lot more simple than you think. Our free tool, Flipbooks.me, lets you import or create flipbooks from scratch:
Importing an existing lookbook
Step 1: Upload your file
Start by uploading your existing lookbook file to Flipbooks.me. The platform supports a variety of file types, including PDFs and images.
Step 2: Customize your flipbooks
Once uploaded, you can start adding interactive elements. Insert videos, add clickable links to product pages or social media, and even include pop-ups with additional information or hidden content. This transforms your static lookbook into a dynamic, engaging experience.
Step 3: Convert your static PDF into an interactive online lookbook
Flipbooks.me automatically adds realistic shadows and smooth page transitions, giving your lookbook a polished, professional feel. These small touches replicate the experience of flipping through a physical book, making it more enjoyable and immersive for your viewers.
Step 4: Publish and share
After customizing your lookbook, simply hit publish. You’ll receive a link that you can share across your digital channels—whether on your website, social media, or in an email campaign. You can also embed the flipbook directly into your site for easy access.
Creating a lookbook from scratch
Step 1: Choose a template, or start with a blank document
Flipbooks.me offers a variety of templates designed specifically for lookbooks. Choose one that fits your vision, or start with a blank canvas if you prefer complete creative control using our drag-and-drop editor.
Step 2: Add your content
Begin by uploading your product images, videos, and other content. You can drag and drop these elements into your chosen template, arranging them in a way that tells a cohesive story. Be sure to include high-quality images and any text that describes the products or the lifestyle you want to showcase.
Step 3: Add interactive features
Make your lookbook truly interactive by adding features like clickable links or embedded videos. These elements can guide your audience through the lookbook, providing additional information or direct links to purchase pages.
Step 5: Review and publish
Check that all the interactive elements work smoothly and that the design is exactly how you want it. Once you’re happy with the final result, go ahead and publish your interactive lookbook. You can share it on social media, embed it on your website, or include it in an email newsletter.
Level up your marketing with interactive lookbooks
Sign up for Flipbooks.me today and start creating stunning, interactive lookbooks that will wow your audience. Here’s how businesses use our tool:
- Fashion: Create seasonal lookbooks that highlight your new collections. Add interactive elements like clickable links to purchase pages, videos of models on the runway, and behind-the-scenes content that brings your brand’s story to life.
- Real estate: Turn static property brochures into interactive flipbooks. Embed virtual tours, add detailed floor plans, and include direct contact links to make it easy for potential buyers to reach out.
- Retailers: Showcase a variety of products by creating themed lookbooks that group items by style or season. Use Flipbooks.me’s interactive features to offer quick links to product pages, provide additional product details with hover effects, and include customer testimonials to build trust.